Advocates launch campaign to educate minorities on how AI will impact the 2024 election

MADISON (WKOW) -- Advocates are bridging the gap between artificial intelligence (AI) and voter education for minorities as this year proves to be yet another critical election year.

As AI continues to evolve, political campaigns have started using the technology to spread information to the public and engage voters. AI-powered technologies can generate text messages, images, videos and speech patterns to create campaign messaging and advertisements. The software is also used to generate campaign emails, posing potential benefits and risks for its use in political ads.

Lawmakers at the federal and state levels have called for regulations around the new technology. In Wisconsin, the legislature passed a bill requiring agencies to include a disclosure for any video or audio communication purchased for a political ad with AI-generated content. Governor Tony Evers signed the proposal into law on Thursday.

Susan Gonzales is the Founder and CEO of AIandYou, a campaign working to make voters more aware of when they are being targeted by personalized misinformation or deep fakes. Gonzales says minority voters are the most vulnerable populations targeted by these ads, as their votes will likely play a critical role in the outcome of this year's election.

"The recent elections are decided by such a small number of voters, and in this election, it's expected to be essentially decided by 1% of voters across a number of states, including Wisconsin," Gonzales said. "It's imperative that voters understand what misinformation looks like."

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