AI-generated fashion models could bring more diversity to the industry - or leave it with less

London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood. The virtual twin was generated by artificial intelligence and has already appeared as a stand-in for the real-life Alexsandrah in a photo shoot. Alexsandrah, who goes by her first name professionally, in turn receives credit and compensation whenever the AI version of herself gets used — just like a human model.

Alexsandrah says she and her alter-ego mirror each other “even down to the baby hairs.” And it is yet another example of how AI is transforming creative industries — and the way humans may or may not be compensated.

Proponents say the growing use of AI in fashion modeling showcases diversity in all shapes and sizes, allowing consumers to make more tailored purchase decisions that in turn reduces fashion waste from product returns. And digital modeling saves money for companies and creates opportunities for people who want to work with the technology. But critics raise concerns that digital models may push human models — and other professionals like makeup artists and photographers — out of a job. Unsuspecting consumers could also be fooled into thinking AI models are real, and companies could claim credit for fulfilling diversity commitments without employing actual humans.

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