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AI will have a big impact on jobs this year. Here's why that could be good news

Mark Samuels

ZDNet

Jan 12, 2024

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There's understandable fear artificial intelligence will lead to job losses. But business leaders are hopeful automation will boost workplace opportunities, too.

We're only a couple of weeks into 2024, but one thing's already clear -- the next 12 months will be the year when artificial intelligence (AI) moves from the margins to the mainstream.

While some companies have been using AI and machine-learning technologies to boost operational performance for several years, fewer organizations so far have found ways to put generative AI tools, such as ChatGPT and Microsoft Copilot, into production.

However, you can expect that trend to change as more organizations explore and exploit generative AI during the next 12 months, says David Brodeur-Johnson, principal analyst at Forrester, to ZDNET.

"2024 will be the year that firms get serious about applying generative AI to their own internal data sources and making information and insights available to their employees to help them do their jobs even better."