AI is about to blow up the $3 billion college application industry

A young man approached a youthful group visiting Stanford University the other day and said his company uses arti8cial intelligence to help students apply to college. Were they interested?

“Whooo!” a girl responded. “Yes!” enthused her friends.

The high school seniors knew that applying to college would be stressful. It’s not just the complex dance of choosing schools, tracking deadlines and writing the dreaded personal essay: Applying meant selling themselves — with no grammar mistakes — to admissions oDcers already bored by a thousand pitches just like theirs.

Kids need so much hand-holding that families who can aNord it often pay tens of thousands of dollars to consultants who guide them through the application maze and coach them on 8ne-tuning their essays.

But AI is about to blow up the $3 billion college coaching industry and make it possible for students of all backgrounds to access the kind of expertise that, until this year, only money — lots of it — could buy, said Senan Khawaja, the young man who showed up on the Stanford campus last week to drum up business for his new AI-driven coaching company, Kollegio.

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