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How Generative AI Will Change The Job Of Real Estate Agents

Bernard Marr

Forbes

Jul 11, 2024

Real estate agents and other professionals in their industry are in the business of selling good old-fashioned solid bricks and mortar. But that doesn’t mean their jobs aren’t impacted by new technology.

Digitization, the internet, and more recent trends like drone photography and virtual reality have all made a big impact. But bigger changes could be on the horizon as agents, appraisers, investors and mortgage brokers race to benefit from the opportunities of generative AI.

A recent McKinsey report estimates that the hottest tech trend of moment could generate up to $180 billion in value for the real estate industry. This means that it’s inevitable that the roles of professionals will change as they adopt new working practices and learn to augment their abilities with new, generative tools. With this in mind, lets take a look at some of the changes that we can expect to see.