How Small Businesses Are Using AI

Every week or so, there seems to be a new advancement in artificial intelligence (AI), and small business owners need to decide if they should integrate it into their operations. They’re not concerned with the long-term hype but are questioning the short-term impact AI could have. Can it solve their pain points? Their concerns include:

• Will AI increase productivity?
• Where in my company will it make the biggest impact?
• Can it affect customer metrics?
• How do I deploy it?

To learn more about how small businesses are using AI and what impact it's having I talked to Dylan Sellberg, the director of product AI at HubSpot, a company that works with over 200,000 small business clients.

How small businesses are using AI

Rieva Lesonsky: Does AI actually help small businesses increase productivity?

Dylan Sellberg: Historically, small business growth relied on having more resources. Today, AI is helping small businesses grow without needing to add more. Generative AI allows small companies to scale their output with fewer resources. For example, businesses can use AI tools to draft marketing copy, social media posts, and blog articles, and it can automate time-consuming tasks such as answering simple customer questions, handling data entry, and managing scheduling. This reduces the workload on staff, allowing them to concentrate on the more complex and creative aspects of their jobs.

Read the full article here.