Tech giants come together to combat deceptive deepfakes ahead of 2024 elections

"Time will tell how effective these steps are and if further action is needed."

Twenty leading technology companies, including Google, Meta, Microsoft, OpenAI, TikTok, X, Amazon and Adobe vowed Friday to help prevent deceptive uses of artificial intelligence from interfering with global elections.

In 2024, 4 billion people in over 40 countries around the world are expected to vote. Experts said easily accessible generative AI tools falling in the hands of bad actors could potentially impact those elections and sway votes.

Generative AI tools allow users to create images, videos, or audio from simple text prompts. Some do not have the necessary safeguards in place to prevent users from creating content of politicians or celebrities saying things they've never said or doing things they've never done.

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