The SMB Workforce Has Been Underserved By HR Tech - AI Is About To Change That

Small businesses employ almost half of all Americans working in the private sector—and in the past decade, they’ve created an outsized share of new jobs. These are the local restaurants, doggie daycares, florists, salons, and construction companies that create good jobs and are the fabric of our day-to-day lives.

They are community anchors everywhere, but are especially critical employers in historically-disadvantaged neighborhoods in our cities and in the small towns that dot our country.

Yet despite their economic and social importance, these 33M small and mid-sized businesses have been poorly served by the HR tech that powers big business. That’s because historically SMB owners viewed talent management and learning solutions as unhelpful in doing the one thing they care most about: keeping their business alive and growing it.

Take a dog day care owner. They’re not going to buy a general business in a box course when what they need to learn is specific to running a facility with live animals. And they’re not going to ask a very busy hourly employee to take a general business course when what the real need is teaching them how to safely handle dogs.

But with Generative AI’s human-like reasoning, conversational interfaces, and creative powers we can now design hyper personalized solutions at scale. For example, we can build learning experiences that zero in on the brass tacks of running a specific business, and that will move these solutions from nice to have for small businesses to must have.

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