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How AI will transform the 2024 elections

Darrell M. West


May 3, 2023

row of US Voting Booths

Recent news that the Republican National Committee (RNC) has used an AI-generated video to criticize Joe Biden shows how likely AI is to transform our upcoming elections. Advances in digital technology provide new and faster tools for political messaging and could have a profound impact on how voters, politicians, and reporters see the candidates and the campaign. We are no longer talking about photoshopping small tweaks to how a person looks or putting someone’s head on another individual’s body, but rather moving to an era where wholesale digital creation and dissemination are going to take place. Through templates that are easy and inexpensive to use, we are going to face a Wild West of campaign claims and counter-claims, with limited ability to distinguish fake from real material and uncertainty regarding how these appeals will affect the election.

Instant responses

Politicians can use generative AI to respond instantly to campaign developments. In the RNC’s case, it released its new video right after Biden’s reelection announcement. It did not appear the party went through extensive shooting, editing, or review. Rather, it simply asked the tool to put together a video that detailed a dystopian U.S. future if Biden were reelected.