Your Money: Higher ed using AI to connect with prospective students

Brian Berry

The Patriot Ledger

Jan 6, 2021

Chatbots are now being used to aid in the enrollment process at a college, university, or any other higher education institution. The chatbots are being used during the "courting" period of enrollment, when students are on a fact-finding mission to figure out which schools are interesting to them. Students can introduce themselves to a chatbot found on a university's website. That bot will look up specific information from the applicant's file, provide relevant answers, communicate with the student in their native language, and so forth.

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