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Using AI to create a personalized shopping experience in online retail

Ingo Willems


Jun 24, 2020

The challenge of meeting consumer expectations for unique shopping experiences is growing. AI is being used to adapt to the preferences and needs of customers, even before they know what they want themselves. This is being done through machine learning that is analyzing shopping data to find behavioral and transactional trends. The data is used to make predictions and suggestions. These are user-oriented shopping experiences.

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