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AI tool may predict movies' future ratings

University of Southern California

University of Southern California

Nov 17, 2020

New AI tools developed by the USC Viterbi School of Engineering are able to rate a movie’s content in a matter of seconds by analyzing the script. A feature like this could allow film studio executives to plan a rating and marketing strategy long in advance. A kind of instantaneous feedback, this algorithm would tailor scriptwriting and filming decisions for maximum profit.

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