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Spearheading Shiseido’s Digital Transformation With Angelica Munson

James Manso

Women's Wear Daily

Feb 3, 2023

Shiseido store front in Japan #458597151

Angelica Munson, Shiseido’s chief digital officer, outlined the company's digital plans, from new marketing frontiers to innovative new tools.

For Shiseido, the effort to digitally evolve is a global one. The Japanese beauty company, which just celebrated its 150th anniversary, continually evaluates growth opportunities in nascent digital realms, from the metaverse to consumable beauty tools. At WWD’s Digital Beauty Forum, in conversation with executive editor Jenny B. Fine...

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