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Meta Releases More Detail On How It Will Manage Election Ads

Emma Woollacott

Forbes

Nov 29, 2023

Meta has outlined how it plans to handle political advertising in the run-up to the 2024 U.S. presidential election.

As with previous elections, the company plans to block new political ads during the final week of the campaign, as it's too difficult to check the truth of claims in such a short time frame. However, ads that are already running will get a reprieve.

Earlier this month, the company announced that it planned to prohibit advertisers from using its own generative AI software—which creates background images and image adjustments—for political ads on Facebook and Instagram, and it indicated that further restrictions were coming.

Meta now says it will require advertisers globally to disclose whether they have used AI or related digital editing techniques to "create or alter" a political or social issue. "This applies if the ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to depict a real person as saying or doing something they did not say or do," writes Meta’s president of global affairs, Nick Clegg.

"It also applies if an ad depicts a realistic-looking person that does not exist or a realistic-looking event that did not happen, alters footage of a real event, or depicts a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event."

The U.S. election isn't the only one planned for next year—other countries and regions, including India, Indonesia, Mexico and the EU, will also be heading to the polls in 2024.

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