Mar 25, 2024
WKOW
As AI continues to evolve, political campaigns have started using the technology to spread information to the public and engage voters. AI-powered technologies can generate text messages, images, videos, and speech patterns to create campaign messaging and advertisements. The software is also used to generate campaign emails, posing potential benefits and risks for its use in political ads. Lawmakers at the federal and state levels have called for regulations around the new technology. In Wisconsin, the legislature passed a bill requiring agencies to include a disclosure for any video or audio communication purchased for a political ad with AI-generated content. Governor Tony Evers signed the proposal into law on Thursday.